Pureology Hydrate Shampoo | Deep Moisture Cleanse

Rich moisture care for dry, colour-treated hair that needs softness, shine, and a little drink of water.

What It Is

Rich moisture care for dry, colour-treated hair that needs softness, shine, and a little drink of water.

Why You’ll Love It

• Deeply hydrates dry, colour-treated hair
• Helps improve softness, shine, and manageability
• Supports colour protection with Antifade Complex
• Sulfate-free and vegan

How To Use

Apply a dime-sized amount to wet hair, emulsify with water, massage into the scalp, and rinse. Repeat if needed, then follow with the matching conditioner or treatment.

Stylist Tip

For the softest finish, emulsify shampoo in your hands first and concentrate conditioner from mid-lengths to ends.

Key Ingredients + Technology

Jojoba, green tea and sage help nourish dry hair. Pureology Antifade Complex helps protect colour vibrancy.

Why Moda Loves It

Moda loves Hydrate when hair feels thirsty, dull, or a little too crunchy from colour and heat styling. It is the comfort routine for hair that needs softness back.

Perfect For

• Dry hair
• Normal to thick hair
• Colour-treated hair
• Moisture-focused routines