Pureology
Hydrate Shampoo
Colour protected. Hair hydrated.
Rich moisture shampoo for dry colour-treated hair — cleanses, softens and protects colour vibrancy with every wash.
- Hydration
- Dry hair
- Colour care
- Cleanse
Vegan · Color-Safe · Sulfate-Free · Professional Hair Care
This is probably for you if…
- Dry hair
- Normal to thick hair
- Colour-treated hair
- Moisture-focused routines
In stock + ready to ship
Unopened + unused items may be eligible for exchange or store credit within 14 days. Returns policy
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- Packed by ModaBowmanville, Ontario
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Use it with
Complete the routine.
A simple system layered for your hair.
Add the full routine.
$155.00
What it does
- Deeply hydrates dry, colour-treated hair
- Helps improve softness, shine, and manageability
- Supports colour protection with Antifade Complex
- Sulfate-free and vegan
Perfect for
- Dry hair
- Normal to thick hair
- Colour-treated hair
How to use
- Apply a dime-sized amount to wet hair, emulsify with water, massage into the scalp, and rinse. Repeat if needed, then follow with the matching conditioner or treatment.
Routine step
Why we like it
The Moda Team Review
Moda loves Hydrate when hair feels thirsty, dull, or a little too crunchy from colour and heat styling. It is the comfort routine for hair that needs softness back.
Moda
What’s inside — and why it’s there
The ingredients worth knowing.
- Jojoba, green tea and sage help nourish dry hair. Pureology Antifade Complex helps protect colour vibrancy.
View full ingredient list
Jojoba, green tea and sage help nourish dry hair. Pureology Antifade Complex helps protect colour vibrancy.
How to use
Use it the way we would.
- Apply a dime-sized amount to wet hair, emulsify with water, massage into the scalp, and rinse. Repeat if needed, then follow with the matching conditioner or treatment.
Moda stylist tipFor the softest finish, emulsify shampoo in your hands first and concentrate conditioner from mid-lengths to ends.
Reviews
Questions? We get them.
Good to know.
The questions we hear most about this product. If yours isn’t here, a real stylist will answer.
Ask ModaWhat hair types is the Pureology Hydrate Shampoo best for?
The Hydrate Shampoo is formulated for normal to thick, dry, colour-treated hair. If your hair is fine and dry, the Hydrate Sheer Shampoo is the better fit — it delivers the same moisture and colour protection in a silicone-free, lightweight formula that won't weigh fine hair down.
Is the Hydrate Shampoo safe for colour-treated hair?
Every Pureology formula is designed specifically for colour-treated hair. The Hydrate Shampoo uses ZeroSulfate® technology — no harsh sulfates that strip colour — and the Antifade Complex® protects colour molecules from UV, hard water, and oxidative damage. It is safe for daily use on coloured, highlighted, or chemically processed hair.
How is Hydrate Shampoo different from Hydrate Sheer?
Hydrate is a richer, creamier formula with silicones — ideal for normal to thick hair that needs deep moisture and shine. Hydrate Sheer is silicone-free and lighter-weight, formulated specifically for fine hair that needs hydration without the heaviness that would flatten root volume.
Can I use Hydrate Shampoo every day?
Yes — the ZeroSulfate® formula is gentle enough for daily use. It cleanses effectively without stripping natural oils or colour vibrancy, so frequent washing doesn't create the dry, tight feeling that harsh sulfate shampoos can.
What should I use with the Hydrate Shampoo for best results?
Pair with the Hydrate Conditioner for your everyday moisture routine. For a deeper weekly reset, swap the conditioner for the Hydrate Superfood Treatment Mask once or twice a week. Add the Color Fanatic Multi-Tasking Leave-In Spray after washing for heat protection, detangling, and extra colour care.
Love it? Go big.
1000ML
More of the routine you already know works.
1000ml · $110.00
Pumps sold separately where applicable.
Works with this
Works with this.
Returns
Unopened + unused products may be eligible for exchange or Moda store credit within 14 days.
Returns policy
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