Rica Natura’rt Urban Detox Shampoo | Purifying Cleanse
Rica Natura’rt Urban Detox Shampoo | Purifying Cleanse
Rica Natura’rt Urban Detox Shampoo | Purifying Cleanse
Rica Natura’rt Urban Detox Shampoo | Purifying Cleanse

Rica Natura’rt Urban Detox Shampoo | Purifying Cleanse

Rica
A purifying cleanse for hair exposed to buildup, pollution and city-life residue.
Size
Price
Regular price $21.90
Regular price Sale price $21.90
Save
/
  • In stock, ready to ship
  • Backordered, shipping soon
Shipping calculated at checkout.
  • Earn Rewards
  • Shipping to Canada + U.S.
  • Curated by Stylists
  • Bundle Savings Available

Complete the Routine

The Moda Take

A purifying cleanse for hair exposed to buildup, pollution and city-life residue.

What It Is

Rica Natura’rt Urban Detox Shampoo is made for a fresher, cleaner-feeling scalp and hair when daily residue starts to dull the vibe. It helps reset the routine without making hair feel stripped.

Why You’ll Love It

  • Helps remove daily buildup and residue
  • Refreshes scalp and hair
  • Great for urban or styling-heavy routines
  • Leaves hair feeling lighter and cleaner

How To Use

Apply to wet hair, massage through scalp and lengths, and rinse thoroughly. Follow with conditioner or mask as needed.

Stylist Tip

Use when hair feels coated, flat or not quite itself. Sometimes the problem is not your styling skill; it is buildup.

Key Ingredients / Technology

Naturica technology includes Vitamin E, Ceramides, Opuntia Ficus-Indica, AQ-SAVE and PRO-STRUCTURE, with natural extract-based support for colour vibrancy, protection, softness and manageability.

Why Moda Loves It

Moda loves this as a reset cleanse for clients whose hair feels dull, heavy or overloaded from styling products and everyday exposure.

Perfect For

Buildup-prone hair, City exposure, Styling product users, Hair that feels heavy or dull
Complete the Routine

SALON SIZE SAVIOURS

Stock Up on the Good Stuff

Love your routine? Pro size duos and salon staples make it easier to stay stocked on the shampoos, conditioners, masks, and treatments your hair already knows and loves.

Pro size shampoo + conditioner duos
Salon-size favourites
Value sets and bundles
Pumps, minis, and replenishment essentials
Shop Pro Size Duos
Moda Salon pro size haircare duos
COMMON QUESTIONS

Good to Know

Once a week or once a fortnight as the first cleanse before your regular shampoo. It is not designed for daily use — clarifying formulas used too frequently can strip the scalp of its natural oils and increase sensitivity. Use it periodically when hair feels heavy, congested or dull from buildup.
Any clarifying shampoo can accelerate colour fade if used too frequently. Used once a week or fortnight, the Urban Detox Shampoo removes buildup without causing significant colour loss. Follow it with the Natura’rt Colour Care Shampoo and a colour-care treatment on the same wash for the best combined result.
Travel use, or as a trial size to assess how your hair responds before committing to the larger format. The Urban Detox is also a good travel companion for trips where you cannot take your usual routine products.
When your hair feels heavy or congested despite washing, when styling products stop seeming to work as well, when your colour looks dull, or when your scalp feels sluggish despite being clean. These are all signs of buildup that your regular shampoo is not fully removing.
Yes — always. Clarifying shampoos cleanse more deeply than regular shampoos, which means the lengths benefit from a conditioner or treatment immediately after to restore softness and manageability. Follow with your regular conditioner or a treatment mask.
Back to All Products
SALON NOTE

Not Sure If This Is The One?

Professional hair care can be personal. If you're unsure whether this product is right for your hair type, goals, or routine, our team is happy to help you choose with real salon experience behind the recommendation.
Ask Moda for Product Help
Salon Advice, Boutique Energy

WHY SHOP WITH MODA?

Moda Salon is a real salon with a real team behind every recommendation. We choose products based on performance, ingredient quality, client needs, and what we trust behind the chair.

Authentic Salon-Approved Products

Every product is chosen with real salon experience and sourced through trusted professional channels.

Rewards on Eligible Orders

Join the Moda Inner Circle to earn points and unlock private perks.

Ships Across Canada + the United States

Orders are packed with care by our online store team and shipped with tracking.

Need Help Choosing?

Not sure what your hair needs? Ask Moda. We'll help you find the right routine without the overwhelm.
Recently viewed