A luxurious smoothing Davines Roucou Oil treatment mask for all hair types — especially coarse, curly or frizz-prone hair — that deeply nourishes, restores softness and manageability and delivers the OI signature shine in a richer, more intensive weekly treatment format.
The Moda Team Review: The OI Routine's Weekly Reset
The OI Conditioner maintains the Roucou Oil baseline at every wash. The OI Hair Butter resets it — a richer, more concentrated treatment that goes deeper and lasts longer than conditioner conditioning can achieve. The texture is silky and melts into the hair immediately despite its richness, delivering the antioxidant-rich Roucou Oil complex at a higher concentration and with a longer contact window that allows it to penetrate deeper into the hair cortex. What comes out after rinsing is immediately different: more smoothness, more manageability, more of the polished OI finish that persists through the full week.
We recommend it to clients whose hair has been through colour, lightening, heat styling or chemical services and who find that the regular conditioner is maintaining rather than improving the texture. One weekly Hair Butter treatment accelerates recovery significantly. Also excellent for naturally coarse, thick or curly hair that needs more intensive moisture and frizz control than a conditioner alone can provide. Scented with the signature OI fragrance. Vegan.
Key Active Ingredient
Roucou Oil (Bixa Orellana) — 100x richer in beta-carotene than carrots. Delivered in a high-concentration buttery emulsion with Jojoba Oil and Rice Bran Wax for deeper penetration and longer-lasting softness, shine and smoothness. Antioxidant-rich — protects hair against external aggressors. Ideal for damaged, colour-treated, curly or coarse hair. Rinse-out treatment. Vegan.
Moda Pro Tip
Apply to damp (not dripping wet) hair and cover with a warm damp towel or shower cap for the full contact time. Heat gently opens the cuticle and allows the Roucou Oil to penetrate deeper into the hair fibre — the difference in softness between a standard rinse and a warm-towel application is noticeable in the same session. Rinse with the coldest water possible to seal the result in after.
How To Use
- After shampooing with OI Shampoo, press excess water from hair.
- Work the butter between palms before applying.
- Apply generously from mid-lengths to ends.
- Leave on for 5–20 minutes — longer for more intensive treatment.
- Rinse thoroughly with cool water to seal the cuticle. Use weekly in place of conditioner.
