Shampoo

Walk into any hair salon and ask a stylist what shampoo they actually use on clients. That answer is different from what ends up on a drugstore shelf — and it’s different from what most online retailers sell. At Moda, the shop and the salon are the same operation. Every shampoo in this collection has been used by our team on real clients, for real concerns, before it ever made it here.

We carry Davines, Kevin.Murphy, Rica, Eufora, Amika, R+Co, and more — not because of a sales catalogue, but because these are the formulas our stylists reach for in the chair. When a client comes in with dry, colour-treated, or thinning hair, these are the products we use to fix it. That’s the only standard we stock by.

Not sure which one is right for you? Start with your biggest concern. Fine or limp hair needs a lightweight, volumising formula that cleans without weighing the strand down. Colour-treated hair needs something sulfate-free that seals the cuticle and protects tone. Dry or damaged hair needs deep hydration at the cortex level — not just surface shine. Brassy blondes? A purple or blue shampoo one to two times a week is the fastest reset your colour will get between appointments. Shipped across North America.