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Davines
Shampoing Love Smooth
Davines
Frizz control starts at the cleanse.
Smoothing shampoo for frizzy hair with Regenerative Organic Certified™ Apple Pulp Extract — begins frizz control at the cleanse for up to 3.9x smoother, 2.5x shinier hair with the full LOVE SMOOTHING routine.
- Frizz control
- Shine
- Softness
- Cleanse
Smoothing · Anti-Frizz · Salon-Loved
This is probably for you if…
- Frizzy hair Coarse or unruly texture Smooth cleansing routines Humidity-prone hair days Clients who want soft control
In stock + ready to ship
Unopened + unused items may be eligible for exchange or store credit within 14 days. Returns policy
- Free shipping $100+Canada + U.S. · duties included
- Packed by ModaBowmanville, Ontario
- Earn Inner CirclePoints on eligible orders
Use it with
Complete the routine.
A simple system layered for your hair.
Add the full routine.
$193.00
What it does
- Begins frizz control at the cleanse stage
- Apple Pulp Extract carbohydrates smooth and lock in moisture
- Up to 3.9x smoother, 2.5x shinier with the full Routine 1
- 92% naturally derived, 99% biodegradable, vegan
Perfect for
- Fine
- Medium
- Thick or coarse frizzy or unruly hair
How to use
- Massage LOVE SMOOTHING Shampoo into the scalp first, not the ends. Let the lather do the work at the root, then rinse through the lengths. If your hair has buildup, oil or styling product in it, shampoo twice before judging the result.
Routine step
Why we like it
The Moda Team Review
LOVE SMOOTHING Shampoo is unusual in that it actively starts frizz control during the cleanse — not leaving that work entirely to the conditioner and leave-in. The Apple Pulp Extract begins laying the cuticle flat from the first step, so every product that follows works from a better starting point.
Read full stylist notes
The client whose hair looks smooth right out of the shower but starts puffing within an hour. She is using a general shampoo that does nothing for frizz at the cleanse stage — so her conditioner and leave-in are fighting a cuticle that was never smoothed in the first place. LOVE SMOOTHING Shampoo changes that foundation. Davines is B-Corp certified, family-owned, made in Italy. The Apple Pulp Extract in LOVE SMOOTHING comes from Mr. Francesco Querzola's certified regenerative farm in Borgo Val di Taro, Parma — Slow Food network sourcing that pays above-market and supports regenerative agriculture.
Moda
What’s inside — and why it’s there
The ingredients worth knowing.
- Regenerative Organic Certified™ Apple Pulp Extract — sourced from Mr. Francesco Querzola's farm, Borgo Val di Taro, Parma, Italy. Carbohydrates lock in moisture and smooth the hair fibre; antioxidants protect hair health. Rich velvety lather that develops into an airy foam. 92% naturally derived, 99% biodegradable, vegan.
View full ingredient list
Confirm against current product packaging and official Davines ingredient list before publishing.
How to use
Use it the way we would.
- Massage LOVE SMOOTHING Shampoo into the scalp first, not the ends. Let the lather do the work at the root, then rinse through the lengths. If your hair has buildup, oil or styling product in it, shampoo twice before judging the result.
Moda stylist tipDo not pile the hair on top of the head and scrub — this roughens the cuticle and undoes what the formula is working to achieve. Work the lather through gently and rinse with cool water before conditioning. On very thick or coarse hair, a double application gives noticeably better cuticle-smoothing before the conditioner goes on.
Reviews
Questions? We get them.
Good to know.
The questions we hear most about this product. If yours isn’t here, a real stylist will answer.
Ask ModaIs Davines LOVE SMOOTHING Essential Haircare Shampoo suitable for fine hair as well as thick coarse hair?
The smoothing action is not weight-based, so it works on fine, medium, thick and coarse hair without flattening lighter textures. On fine frizzy hair, focus the shampoo at the scalp and let the lather rinse through the ends naturally. Match the conditioner and leave-in density to your hair weight for the best overall result.
What is the Regenerative Organic Certified Apple Pulp Extract in Davines LOVE SMOOTHING Shampoo?
Regenerative Organic Certified Apple Pulp Extract is the hero ingredient across the LOVE SMOOTHING range, sourced from a certified regenerative farm in Borgo Val di Taro, Parma, Italy. The apple pulp contains carbohydrates that smooth and seal the cuticle and antioxidants that protect against the oxidative damage caused by humidity and UV exposure.
How much smoother does Davines LOVE SMOOTHING Shampoo make hair when used with the full routine?
Davines' efficacy testing shows up to 3.9x smoother hair after one use and up to 72 hours of anti-frizz when using the full routine of shampoo, conditioner and lightweight milk. The shampoo starts the smoothing process that the conditioner and leave-in extend — results compound with consistent use.
What is the difference between Davines LOVE SMOOTHING Shampoo and LOVE CURL Shampoo for wavy hair?
LOVE SMOOTHING is for frizzy wavy hair where the goal is a calmer, smoother, more controlled result. LOVE CURL is for wavy to curly hair where the goal is to enhance and define the natural pattern. If you want less frizz and more polish, LOVE SMOOTHING. If you want more definition and bounce, LOVE CURL.
Can I use Davines LOVE SMOOTHING Essential Haircare Shampoo on colour-treated frizzy hair?
The formula is colour-safe. Colour-treated hair is often more prone to frizz because chemical processing opens the cuticle — the Apple Pulp Extract actively smooths and seals the fibre regardless of colour history, making LOVE SMOOTHING a particularly good fit after any colour service.
Love it? Go big.
1000ML
More of the routine you already know works.
1000 ml · $113.00
Pumps sold separately where applicable.
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Returns
Unopened + unused products may be eligible for exchange or Moda store credit within 14 days.
Returns policy
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